Regional Focus Catalyst serves the Midwest and Upper Midwest, presenting an opportunity to target regional distributors and manufacturers seeking representation in KS, IA, NE, MO, IL, WI, MN, ND, and SD.

Merged Brand The merger of CMA Foodservice Solutions and Mirkovich & Associates creates a broader portfolio and established relationships, suggesting sales plays around expanding brand coverage and cross-selling to existing clients.

Growth Potential With revenue in the multi-million range and a lean team, there is upside in scaling client acquisition, expanding product lines, and pursuing higher-margin partnerships with top brands in hospitality.

Technology Enablement Adoption of Store Vantage, Google Cloud CDN, and a modern web stack indicates readiness for data-driven sales, digital marketing co-pilots, and streamlined prospecting through digital channels.

Partnership velocity Recent partnership announcements with Everidge and Lowtempind point to active collaboration in MAFSI Territories 17 and 18, signaling opportunities for additional OEM, equipment, and energy-efficient solutions to target distributors and end-users.