Strategic merger The combination of CMA Foodservice Solutions and Mirkovich & Associates to form Catalyst Foodservice Solutions creates a larger Midwest footprint, signaling expanded reach for representing top brands across multiple states and potential cross-sell opportunities to a broader customer base.

Regional expansion Operations cover the Midwest and Upper Midwest, including Illinois, Wisconsin, Minnesota, Iowa, Nebraska, Kansas, Missouri, North Dakota, and South Dakota, offering sales teams a wide geographic canvas to introduce new manufacturers and capture increased share in existing accounts.

Revenue potential Current revenue range of 10 to 25 million and a lean team size (11-50 employees) indicate efficiency opportunities for scalable sales plays, upsell to existing manufacturer partners, and targeted acquisitions or partnerships to accelerate growth.

Strategic partnerships Recent news shows ongoing partnerships with manufacturers like Everidge and Lowtempind serving MAFSI Territories 17 and 18, presenting a model for engaging additional suppliers and expanding portfolio with complementary product lines for regional distributors.

Tech-enabled outreach Technology stack includes AWS, Google Cloud, Wix/Wix eCommerce, WordPress, and Sentry, suggesting readiness for enhanced digital marketing, partner portals, and CRM-driven outreach to capture leads, streamline proposals, and improve partner collaboration.