Global Market Expansion Capitalize on Catalytic Generators’ global distribution and recent European expansion to win EU ripe-fruit operations, importers, and distributors; leverage participation in major trade shows to generate qualified leads and demonstrate Ethy-Gen II and Auto-Ripe capabilities.

Unique Ethylene Focus Differentiate with the unique focus on ethylene application for ripening, offering Ethy-Gen II and Auto-Ripe technologies to deliver safe, controlled, and uniform ripening for bananas, avocados, tomatoes, and mangos; position as the preferred supplier for large-scale ripening and degreening rooms worldwide.

Cross Sell Opportunities Leverage cross-sell opportunities within the current product portfolio and partner network by upselling newer Ethy-Gen II concentrates and upgraded Auto-Ripe equipment to existing customers; explore bundled solutions with QA Supplies for end-to-end post-harvest workflows.

Strategic Partnerships Build strategic partnerships with regional distributors and post-harvest operators; co-market and train through collaborations with QA Supplies to widen reach at industry events and in new territories.

Targeted Buyer Segments Focus on targeted buyer segments such as mid-size fruit producers and ripening facilities, large fruit traders, importers, and packaging houses handling bananas, avocados, tomatoes, and mangos; prioritize growth markets where the company already has visibility and a presence.