Local News Reach Target advertisers and partners with CBS News Detroit to leverage its strong local audience in Detroit for hyper-local campaigns, sponsorships, and community-focused content integrations.

Mid-market Scale With 51-200 employees and revenue in the tens of millions, pursue mid-market brands in automotive, lifestyle, and consumer tech that seek broad yet targeted local exposure and co-branded content opportunities.

Digital & Broadcast Offer cross-channel packages combining on-air segments, website placements, and social media amplification to maximize reach for regional campaigns and event-driven marketing.

Strategic Partnerships Position CBS Detroit as a partner for sponsorships, exclusive local events, and weather/sports integration deals to deepen community presence and drive sponsor ROI through localized content.

Analytics Ready Highlight capabilities for audience measurement and performance reporting to reassure potential advertisers about trackable results and optimization across broadcast and digital properties.