Strong Market Presence CBS Outdoor Canada operates within Canada's leading out-of-home advertising sector, backed by strategic partnerships with Astral and Bell Media, offering extensive coverage across digital, video, audio, and outdoor platforms to attract a diverse client base.

Digital Innovation The company has actively integrated digital and programmatic advertising solutions since 2019, including partnerships with Hivestack and the launch of analytics platforms, presenting opportunities for clients seeking data-driven, targeted advertising campaigns.

Strategic Contracting Recent long-term agreements, such as the ten-year transit shelter advertising contract with the City of Barrie, demonstrate stability and large-scale placement opportunities ideal for clients looking for high-visibility, sustained exposure.

Growth Through Acquisition The company's expansion activities, including the acquisition of Icewerx Consulting in 2021, highlight a focus on scaling digital infrastructure and enhancing service offerings, which could appeal to brands aiming for innovative advertising solutions.

Mid-Sized Financials With revenues between $25M and $50M and a sizable employee base, CBS Outdoor Canada offers a balanced platform for clients seeking reliable, well-established advertising networks with significant industry reach and operational capacity.