Expansion Opportunity CBS Rentals, now acquired by Herc Rentals, operates in the southern United States with multiple locations and a broad fleet. This signals potential cross-sell of Herc Rentals’ larger asset catalog, national account capabilities, and service network to CBS customers seeking scale, fleet modernization, or more specialized equipment.

Mid-Market Focus Revenue in the $25M–$50M range with 51–200 employees places CBS in the mid-market segment. This profile aligns with enterprise-grade solutions such as fleet management, maintenance programs, and bundled services that often appeal to mid-sized contractors looking for reliability and cost control.

One-Stop Solutions CBS locations carry general construction gear plus related lines like general supplies, flooring, pumps and power, climate control, and lifts. There’s an opportunity to upsell integrated MRO packages, bundled rental-and-supply solutions, and scalable service agreements across these product families.

Tech-Driven Engagement Active use of AWS, Pardot, analytics, and content management platforms indicates readiness for digital procurement experiences, proactive maintenance alerts, and personalized marketing. Leverage CRM-integrated campaigns to target regional contractors with tailored equipment kits and service reminders.

Strategic Relationships As a long-standing player founded in 1965 with a reputation for service and integrity, CBS has established customer loyalty and contractor networks. Target expansion through partner programs, loyalty incentives, and co-branded service offerings with Herc Rentals to deepen market penetration and reduce churn.