Cross Platform Monetization With a diversified portfolio spanning linear networks, cable networks, streaming (Paramount+, CBS Sports HQ, Golazo), and digital properties (CBSSports.com, apps, 247Sports, SportsLine), there is a compelling opportunity to sell integrated sponsorships and data-driven advertising packages across all touchpoints.

Data Driven Advertising CBS Sports leverages proprietary sports data and fantasy platforms, offering partners data licenses and targeted advertising opportunities across CBS Sports properties, enabling audience insight-led campaigns and measurable impact.

Content & Rights Synergy Leverage live events and flagship programs (NFL on CBS, Masters, UEFA competitions, NWSL) for brand integration through co-branded content, event sponsorships, and show partnerships such as soccer programs and Scoreline to reach broad and dedicated sports audiences.

Production Partnerships Access to experienced production talent and regional coverage capabilities supports brand-funded series, sponsored content, and advertiser-driven formats, enabling scalable content creation across CBS affiliates and platforms.

OTT and Betting Capitalize on growing OTT sports consumption via Paramount+ and CBS platforms; partner with betting and gaming brands to sponsor betting-focused segments, fantasy content, and data-driven odds coverage across CBS Sports properties.