Sports Illustrated
Book and Periodical PublishingNew York, United States501-1000 Employees
Sports Illustrated: We deliver premier journalism and give unparalleled perspective on the world of sports.
Digital Media Expansion Sports Illustrated has demonstrated a commitment to expanding its digital content platform through initiatives like the launch of SI TV, a subscription streaming service, and partnerships with media platforms such as Amazon Channels. This focus indicates opportunities for sales of digital advertising, subscription services, and content licensing solutions.
Brand Diversification The company's recent entry into the women's swimwear market with a new product line following its iconic Swimsuit Issue highlights a strategy to diversify brand extensions. This presents potential for collaboration on branded marketing, licensing, and merchandise sales initiatives.
Tech Ecosystem Utilizing a tech stack that includes tools like DoubleClick for Publishers, Comscore, and Parse.ly signifies a sophisticated approach to digital audience measurement and advertising. There are opportunities to offer advertising technology solutions, analytics services, and audience engagement tools to enhance their digital presence.
Content and Influencer Engagement Recent hires of high-profile personalities such as Brittany Mahomes and Achieng Agutu reflect a strategic focus on leveraging influencer marketing to attract younger and diverse audiences. This provides avenues for sales in influencer partnership management, content creation platforms, and social media marketing solutions.
Sports Illustrated uses 8 technology products and services including DoubleClick for Publishers (DFP), Comscore, Parse.ly, and more. Explore Sports Illustrated's tech stack below.
| Sports Illustrated Email Formats | Percentage |
| First.Last@si.com | 72% |
| First@si.com | 13% |
| First_Last@si.com | 10% |
| FirstLast@si.com | 5% |
Book and Periodical PublishingNew York, United States501-1000 Employees
Sports Illustrated: We deliver premier journalism and give unparalleled perspective on the world of sports.
Sports Illustrated's revenue is estimated to be in the range of $500M$1B
Sports Illustrated's revenue is estimated to be in the range of $500M$1B