Partnerships Expansion Sports Illustrated has recently expanded partnerships, such as collaborating with The Story Exchange, launching a swimwear line, and partnering with Embracer Group. These collaborations open up avenues for potential sales partnerships and cross-promotional opportunities.

Talent Acquisition The company has been actively hiring new talent, like Achieng Agutu and Brittany Mahomes. Leveraging these additions to the team can provide opportunities to explore new markets, engage with a wider audience, and potentially drive sales through fresh perspectives.

Streaming Service Launch With the launch of SI TV, Sports Illustrated created a new revenue stream through subscription services. This presents a chance for sales development representatives to promote the platform to sports enthusiasts and advertisers seeking targeted sports content.

Recognition & Awards Being recognized as Rookie of the Year and featuring prominent personalities like Achieng Agutu and Brittany Mahomes can enhance the company's credibility. Sales professionals can leverage this recognition to attract sponsors, advertisers, and partnerships looking to associate with recognized talent.

Women's Market Focus The introduction of a women's swimwear line and involvement in events like the 60th anniversary Swimsuit Issue showcase a focus on the women's market. Sales development representatives can capitalize on this focus by offering tailored advertising solutions to brands targeting female sports enthusiasts.