Insights

Strategic Partnerships Sports Illustrated is actively exploring advertising innovations with partners like Gist to deploy AI-driven answers and question bar formats, presenting a near-term upsell opportunity for advanced ad solutions and native formats in the sports vertical.

Monetization & Ventures The company is expanding into experiential ventures such as a $150 million riverfront resort branded by Sports Illustrated, indicating appetite for branded experiences and off-site sponsorships that could be paired with event marketing, hospitality packages, and media rights collaborations.

Content Ecosystem With a substantial revenue scale and a broad publishing footprint, SI presents a fertile ground for cross-platform advertising, programmatic media, and data-driven campaigns leveraging the existing tech stack and partners like Amazon Advertising and The Trade Desk.

Talent & Leadership Recent staffing reductions signal potential opportunities to provide scalable content solutions, freelance/contract staffing channels, or cost-efficient digital publishing services and technology-enabled workflows to stabilize operations.

AI & Compliance AI-related coverage and liabilities around plagiarism highlight a need for reputable AI tooling, content governance, and brand-safe automation solutions; risk-mitigating analytics and compliance services could be bundled with advertising and editorial platforms.

Similar companies to Sports Illustrated

Sports Illustrated Tech Stack

Sports Illustrated uses 8 technology products and services including Amazon Advertising, The Trade Desk, Crazy Egg, and more. Explore Sports Illustrated's tech stack below.

Media & News

Sports Illustrated's Email Address Formats

Sports Illustrated uses at least 4 email formats:
Sports Illustrated Email FormatsExamplePercentage
First.Last@si.comJohn.Doe@si.com
73%
First@si.comJohn@si.com
12%
First_Last@si.comJohn_Doe@si.com
10%
FirstLast@si.comJohnDoe@si.com
5%

Frequently Asked Questions

What is Sports Illustrated's official website and social media links?

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Sports Illustrated's official website is si.com and has social profiles on LinkedIn.

How much revenue does Sports Illustrated generate?

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As of October 2026, Sports Illustrated's annual revenue is estimated to be $500M - $1B.

What is Sports Illustrated's NAICS code?

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Sports Illustrated's NAICS code is 511 - Publishing Industries (except Internet).

How many employees does Sports Illustrated have currently?

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As of October 2026, Sports Illustrated has approximately 816 employees across 6 continents, including North America, Asia and Europe. Key team members include Chief Executive Officer: L. S., Chief Revenue Officer: M. E. and Chief Operating Officer: P. T. Explore Sports Illustrated's employee directory with LeadIQ.

What industry does Sports Illustrated belong to?

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Sports Illustrated operates in the Book and Periodical Publishing industry.

What technology does Sports Illustrated use?

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Sports Illustrated's tech stack includes Amazon Advertising, The Trade Desk, Crazy Egg, Amazon Web Services, OneTrust, Segment, Mautic and New Relic.

What is Sports Illustrated's email format?

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Sports Illustrated's email format typically follows the pattern of First.Last@si.com. Find more Sports Illustrated email formats with LeadIQ.
Sports Illustrated logo

Sports Illustrated

Book and Periodical PublishingNew York, United States501-1000 Employees

Sports Illustrated is a New York City–based publisher in the book and periodical publishing industry. It focuses on delivering premier sports journalism and offering an in-depth perspective on the world of sports for readers seeking high-quality reporting. The company operates via its website, si.com, and maintains a substantial workforce to produce its content.

In May 2026, the brand announced SI Beyond the Pitch, a four-city entertainment tour tied to the FIFA World Cup. This initiative illustrates an expansion of activity beyond traditional publishing within the sports media space.

Section iconCompany Overview

Website
si.com
NAICS Code
511 - Publishing Industries (except Internet)
Employees
501-1000

Section iconFunding & Financials

  • $500M - $1B

    Sports Illustrated's revenue is estimated to be in the range of $500M - $1B

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