Industry Network CBT News operates as an online audio and video media hub for the retail auto industry with a community-driven approach, presenting an opportunity to position sales tools and services as essential for dealerships seeking collaborative learning and peer-driven best practices.

Engaged Publisher With a focus on news, trends, and dealership-wide best practices and a belief that learning from peers drives success, CBT News is a channel to reach decision makers across multiple dealership departments for education, sponsorships, and targeted content partnerships.

Tech Stack The current technology footprint includes AdRoll, Crazy Egg, iCIMS, Redis, Google Workspace, New Relic, and analytics platforms like Piwik and Piwik PRO Core, suggesting opportunities to offer marketing automation, analytics, CRM integrations, and conversion optimization services tailored to media users.

Growth Potential Revenue is in the one-to-ten million range with a lean team size, indicating potential for scalable partnerships in digital advertising, sponsorships, and programmatic solutions that align with CBT News’ content strategy and audience reach.

Strategic Partnerships Historical partnerships with Cox Automotive and Darwin Automotive for e-commerce platform development highlight openness to collaborative ventures; sales opportunities exist in technology integrations, dealer solutions, and AI-driven merchandising or virtual photo capabilities.