Growing Partnership Ecosystem Recent collaborations with USA Hockey Inc and Scotiabank highlight CCM Hockey’s active engagement in expanding its reach within hockey communities and promoting women’s participation, suggesting opportunities for sales of specialized equipment and apparel tailored to these segments.
Strategic Market Positioning As a longstanding industry leader with a nearly 125-year history and a focus on innovation, CCM Hockey appeals to both professional and amateur players, opening avenues for upselling high-performance gear and innovative product lines.
Recent Investment & Expansion The acquisition by private equity firm Altor for over $418 million indicates strong financial backing and potential investment in new product development or expansion into new markets, presenting opportunities for targeted sales initiatives and expanded product offerings.
Product Innovation & Limited Editions Launches like the limited edition CCM FT Ghost stick demonstrate CCM’s focus on innovative, specialty products that can attract enthusiasts and collectors, creating opportunities to pitch premium gear and exclusive merchandise.
Digital Engagement & Analytics Utilization of tools like Google Analytics and Salesforce Commerce Cloud suggests CCM Hockey emphasizes digital marketing and eCommerce optimization, providing avenues to enhance online sales channels and customer engagement strategies.
CCM Hockey uses 8 technology products and services including Avalara, Google Analytics Enhanced eCommerce, XML, and more. Explore CCM Hockey's tech stack below.
| CCM Hockey Email Formats | Percentage |
| First.Last@ccmhockey.com | 92% |
| Last@ccmhockey.com | 7% |
| First.Middle@ccmhockey.com | 1% |
RetailQuebec, Canada201-500 Employees
At CCM Hockey, we are driven by our passion for the game. Through constant innovation, we are redefining hockey performance every day. We hold ourselves to the highest standards and strive not only to be the brands sought after by the top professional players in the world, but also by the players who are stepping on the ice for the first time. We are committed to the game and we welcome those who share our drive to join us in achieving our goals.
Company Overview
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Funding & FinancialsCCM Hockey's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsCCM Hockey's revenue is estimated to be in the range of $100M$250M
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