Strategic partnership Leverage Red Level's status as a preferred partner to Microsoft, DellEMC, and VMware to position cross-sell of integrated Microsoft and virtualization solutions, cloud migrations, and enterprise collaboration enhancements.

Growth and recognition Target opportunities arising from their Crain’s recognitions and expansion history, using credibility in Michigan IT services to pursue mid-market clients seeking reputable partners with scale and local footprint.

Mid-market focus With a small to mid-size employee base and revenue under 10M, pursue SMB to mid-market organizations that need scalable technology solutions, managed services, and cost-optimized IT environments.

Event engagement Capitalize on their Tech Spring Cleaning events and ongoing community presence to generate pipeline through speaking engagements, workshops, and joint marketing tied to IT optimization and modernization.

Tech stack fit Position services around the listed tech stack and partner ecosystem (Microsoft, MySQL, Visual Studio, SharePoint/MetaLogic, security partners) to address modernization, data management, and secure web presence for clients.