RealCDP Certification Program CDP Institute launched the RealCDP certification program, setting standards for CDP capabilities. This can be leveraged to offer consulting services to companies looking to meet these certification requirements.

Strategic Partnerships Collaborations with companies like Acquia and Hewitt demonstrate industry recognition and trust in CDP Institute's expertise. Use these partnerships to establish referral networks and attract potential clients from partner ecosystems.

Market Validation Recognition as Additional Proof of Quality of Zeotap CDP solidifies CDP Institute's position as a leader. Leverage this validation to showcase credibility and attract businesses seeking top-tier CDP solutions.

Industry Reports Publication of industry reports like the Customer Data Platform Industry in APAC report presents an opportunity to establish authority and generate leads. Position CDP Institute as a thought leader in the CDP landscape and draw interest from companies wanting insights on the industry.

Vendor Collaboration Involvement in surveying vendor members by Hewitt signifies expertise recognition. Utilize this collaboration to understand market needs better, develop tailored solutions, and engage with vendors for potential B2B partnerships and sales.