Strategic partnerships CEIR collaborates with leading industry bodies and consulting firms, presenting an opportunity to position higher-value research or joint thought leadership services to members and partners of IAEE, Tourism Economics, and Oxford Economics.

Market intelligence With a focus on Attendee, Exhibitor, and Economic Impact reports and a track record of timing updates, there is potential to upsell targeted, tailor-made market intelligence products for event organizers, venue operators, and sponsors seeking actionable benchmarks.

Forecast collaboration CEIR’s ongoing CEIR Index and forecast through 2026 signals demand for forward-looking analyses; sales opportunities exist for premium forecasting dashboards, scenario planning tools, and custom economic impact studies for exhibitors and venues.

Digital engagement A technology stack spanning Drupal, WordPress, analytics and ad tech indicates readiness for digital subscription offerings, sponsorship integrated content, and a partner ecosystem to monetize research via digital marketing services.

SMB-focused traction With a lean team and revenue in the small-to-mid market range, there is room to expand through scalable, low-friction services such as quarterly reports, templated research packages, and sponsored analytics for smaller exhibitors and service providers seeking evidence-based ROI.