Market breadth Informa Markets operates across multiple high-value industry sectors including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, presenting diverse cross-sell and upsell opportunities for complementary event sponsorships, digital content, and data solutions.

Scale and reach With a portfolio of more than 450 international B2B events and brands and a global client base, there are numerous opportunities to expand sponsorship packages, attendee recruitment services, and cross-event partnerships to maximize exhibitor and attendee engagement.

Data and tech leverage The use of analytics and digital solutions (SAP BusinessObjects, Contentstack, LangChain, ServiceNow, VMware) indicates readiness to offer data-driven marketing, lead generation, and personalized engagement services to exhibitors and partners.

Strategic partnerships Recent collaborations and event co-organization with industry bodies and corporate partners (EY, AIT, GVTO, PDMA) signal a pattern of alliance-driven growth that can be expanded to joint research reports, sponsored studies, and regional roadshows to attract new clients.

Regional expansion cues Active participation in Asia-Pacific and Southeast Asia events (ProPak Asia, DCA Asia-Pacific, Thai Water Expo) and local representative hires (Italy) suggest ongoing regional growth. This presents sales opportunities to tailor localized offerings and multilingual marketing packages.