Leading Animation Software CelAction is the developer of the widely used CelAction2D software in the animation industry, with a strong presence in creating feature films and TV series. This market leadership can be leveraged to offer software solutions to other animation studios and production houses looking for advanced tools.

Recent Version Update With the recent launch of CelAction2D version 4.1, featuring enhancements and new capabilities, there is an opportunity to engage existing customers for upgrades and offer demonstrations to potential clients showcasing the latest technology and advantages of the updated software.

Strategic Partnership The partnership with ScreenSkills Limited to provide free online training courses for CelAction2D software users presents an opportunity to engage with a wider audience, including individuals and studios looking to upskill their teams. This initiative can lead to increased brand visibility and potential sales.

Competitive Positioning Being in the league of companies like Adobe and Autodesk in the software industry positions CelAction as a viable alternative for animation studios looking for specialized solutions. Highlighting the unique features and benefits of CelAction2D compared to competitors can be a key selling point.

Cross-Sell Opportunity Considering the range of technology stacks utilized by CelAction, such as Google Analytics and Nginx, there is a potential avenue to cross-sell complementary products or services to existing clients or prospects who might benefit from a holistic suite of tech solutions for their animation production workflows.