Strong Community Focus Central Baptist Village emphasizes a comprehensive approach to senior care by integrating Assisted Living, Memory Care, Short-Term Rehab, and Skilled Nursing within a single campus, presenting opportunities to offer integrated healthcare solutions or expand services tailored for diverse senior needs.

Recent Leadership Change With the appointment of a new CEO, Anna-Liisa LaCroix, there may be a strategic shift or new initiatives underway, providing an opportunity to align product or service offerings with fresh leadership priorities and vision.

Recognition & Trust Receiving the Blue Ribbon in COVID-19 Vigilance demonstrates a commitment to safety and quality care, making the organization a potential partner or customer for health and safety technology solutions or staff training programs.

Partnership Initiatives The partnership with Cogwellness for neuropsychological assessments highlights an openness to innovative and cognitive health solutions, signaling a potential avenue for expanding cognitive care services or health monitoring technology.

Market Position & Growth With revenue estimated between $25M-$50M and a sizable staff of 201-500 employees, Central Baptist Village is a significant player in its region, presenting sales opportunities across broad service categories such as healthcare innovations, resident engagement platforms, and operational efficiencies.