Expansion Opportunity Growing manufacturing focus: The launch of a Manufacturing Technology degree pathway signals a strategic push into technical education and workforce development. This presents a chance to offer scalable digital learning, simulation labs, and industry partnerships to support curriculum delivery, student recruitment, and credentialing programs.

Tech Stack Fit Active use of modern marketing and engagement tools (WordPress, Adobe Experience Cloud, Salesforce Marketing Cloud, Stripe, Tawk.to) indicates readiness for advanced CRM-led campaigns, personalized student journeys, and online program marketing to boost admissions and online program enrollments.

Leadership & Talent Recent hires in instructional and coaching roles (Lead Manufacturing Instructor, Head Men’s Soccer Coach) show a commitment to program and sports expansion. This creates opportunities to provide staff training, performance analytics, and scheduling/ERP solutions to optimize operations and student experience.

Financial Scale Current revenue range indicates a mid-market private college with discretionary spend for IT, marketing, and student services. Sales discussions can focus on scalable, cost-effective solutions with clear ROI, including bundled software, cloud hosting, and targeted marketing automation.

Community & Outreach Strategic location in McPherson with a close-knit campus community and active events (ribbon cuttings, conferences) presents opportunities for partnerships in workforce development programs, corporate-sponsored scholarships, and community-facing tech events to raise visibility and enrollment.