Growth through partnerships Opportunity: Strategic collaborations like the Muskegon Community College pact and Consumers Credit Union partnership indicate a readiness to expand access and programs. Sales focus: Propose enterprise student recruitment, workforce development programs, and co-branded certificate initiatives with regional community colleges, credit unions, and corporate partners to drive enrollment and professional development.

Graduate programs demand Opportunity: Launch of Master of Science in Marriage and Family Therapy signals expansion into accredited graduate counseling programs. Sales focus: Offer LMS integrations, counseling-specific software, student management, and field placement partnerships with clinical sites to support new program success and compliance.

Tech-enabled efficiency Opportunity: Active use of iCIMS, HubSpot, Microsoft Azure, and other tech indicates a modern, CRM-driven operation. Sales focus: Present cloud-based recruitment, marketing automation, and analytics solutions that integrate with existing stacks to improve recruitment funnel, applicant tracking, and stakeholder reporting.

Athletics and branding Opportunity: Athletic department growth and honors recognition present a branding and engagement channel. Sales focus: Propose event management, sponsorship activation, digital engagement tools, and athlete-facing platforms that enhance fan engagement, NIL/marketing collaborations, and community outreach.

Regional market expansion Opportunity: Expanded collaboration across West Michigan and online/off-campus programs with a mid-sized revenue profile. Sales focus: Target regional admissions, online learning platforms, accelerated degree pathways, and corporate training programs tailored for local employers and organizations seeking workforce upskilling.