Market Position Leverage the Heineken relationship and heritage to introduce premium and craft-style SKUs or exclusive limited editions for Central de Cervejas e Bebidas, targeting growth in beer and beverage categories aligned with the portfolio of brands they carry.

Expansion Potential With 501-1000 employees and a focus on growth, pursue opportunities in distribution partnerships, on-premise taps, and regional market expansion to strengthen presence for flagship brands like Sagres, Heineken, and Desperados.

Technology Enablement Offer digital commerce and field sales solutions leveraging their tech stack (Cloudflare, Google Workspace, Ensighten) to optimize omnichannel ordering, promotions, and data-driven merchandising for improved sell-through.

Sustainability & Innovation Position sustainability and low/no-alcohol extensions (in line with industry moves) and innovative packaging or sustainability reporting services to support Heineken’s global initiatives and resonate with retailers prioritizing ESG.

Talent & Partnerships Target talent management and training collaborations (given recent leadership moves and global roles) to co-develop sales excellence, customer success teams, and incentive programs that drive retailer satisfaction and brand performance.