Targeted service expansion Opportunity to grow revenue by targeting adjacent markets within 75 miles of Chapel Hill, NC including commercial offices, retail spaces, salons, veterinary and medical clinics that require centralized vacuum systems and filtration solutions.

Cross-sell and upsell Leverage existing client base of new construction and renovations to offer IQ Air Perfect 16 whole house air filtration upgrades, maintenance plans, and accessory packages, with emphasis on lifetime installation warranty as a differentiator.

Warranty credibility Promote the lifetime warranty on installations as a key sales lever to win projects in new builds and retrofit contracts, particularly in commercial spaces prioritizing durability and long-term serviceability.

Tech-enabled outreach Utilize the current tech stack (WordPress, WooCommerce, Brevo, Tawk.to, cloud platforms) to automate follow-ups, quotes, and service scheduling for maintenance contracts, increasing lead conversion and customer retention.

Capitalize on market fit Differentiate through full-service central vacuum support for multiple brands and on-site services, positioning as a one-stop solution for both residential and commercial customers in the construction ecosystem, with scalable parts and service offerings.