Market Position Century is positioned in the mid-market segment within the wholesale building materials industry, serving both residential and commercial clients with a focus on flooring and cleaning solutions. This dual-service approach offers opportunities to cross-sell related products and expand client relationships.

Growth Potential With current revenue estimates between 1 million and 10 million dollars and a dedicated team of up to 200 employees, Century has room for expansion, particularly by targeting larger commercial projects or expanding its service offerings to capture additional market share.

Technology Utilization The company employs a modern technology stack including MySQL, ActiveCampaign, and ZoomInfo, which can be leveraged for targeted marketing campaigns, customer relationship management, and data-driven sales strategies to improve outreach and conversion rates.

Customer Engagement Century’s showroom and collaboration with designers create an engaging customer experience, which can be further enhanced through personalized marketing and digital engagement strategies to increase customer retention and referral opportunities.

Competitive Landscape Competing with well-established firms like Steelcase, Herman Miller, and Haworth, Century can differentiate itself by emphasizing its flexibility, quality, and personalized services, targeting clients seeking tailored flooring and cleaning solutions for niche or local markets.