Key Personnel Strategy CERATIZIT has strategically hired key personnel such as a president for the Americas, a Channel Manager, a National Sales Manager for the West region, and a Global Key Account Manager. Leveraging these new appointments can open up avenues for sales expansion and relationship-building.

Product Innovation With the launch of new products like the MaxiMill 273-08 and the UP2DATE catalog showcasing product developments, CERATIZIT demonstrates a commitment to innovation. Using these new offerings as talking points could attract customers seeking cutting-edge solutions.

Market Expansion Recent expansions into cemented carbide standards and the American market suggest CERATIZIT's proactive approach to growth. Identifying and targeting new market segments based on these expansions can lead to increased sales opportunities.

Technology Adoption Utilizing a tech stack including Power BI, Cloudflare, and Celonis showcases CERATIZIT's emphasis on leveraging technology. Aligning technological capabilities with potential client needs can help sales representatives demonstrate the company's advanced solutions.

Financial Standing With reported revenues between $100M - 1B, CERATIZIT showcases financial stability and growth potential. Highlighting the company's strong financial position can instill confidence in potential customers and partners, facilitating sales discussions.