Solar Incentives Certasun assists homeowners in leveraging new incentives for solar energy, presenting an opportunity to drive sales through cost savings and environmental consciousness.

Technology Integration Utilizing tech stack encompassing tools like CallRail and WordPress positions Certasun to leverage technology-driven sales strategies for customer acquisition and engagement.

Competitive Landscape Analysis Comparison with similar companies like Semper Solaris or Solar Optimum provides insights into differentiation strategies and potential market niches for targeted sales approaches.

Small Business Focus Being a company with 11-50 employees can be an advantage in personalized customer service, offering agility in adapting sales approaches to meet unique customer needs efficiently.

Revenue Growth Potential With current revenue in the $0-10M range, exploring scalable sales strategies and expanding customer base can unlock significant growth potential for Certasun.