Healthcare diagnostics Leverage Certe's position as a provider of integral medical diagnostics and advisory to identify upsell opportunities for advanced diagnostic services, analytics, and patient-facing decision support tools tailored for hospitals, general practitioners, and obstetricians.

Digital enablement Highlight potential for expanding IT and cloud capabilities leveraging their stack (Microsoft Azure, Microsoft 365, SQL Server, Informatica) to offer data integration, interoperability, and secure collaboration solutions across care teams.

Security and compliance Capitalize on their network protections (Palo Alto Firewalls) and enterprise IT footprint by proposing comprehensive cybersecurity and data governance offerings to safeguard patient data, support regulatory compliance, and reduce risk in diagnostics workflows.

SMB to enterprise growth Position scalable solutions that fit mid-sized healthcare providers, given their employee range and revenue band, with modular analytics, workflow automation, and project management tooling that align with expanding first- and second-line care networks.

International expansion readiness Target services that enable cross-border deployment, integration with hospital systems, and multi-site coordination, aligning with their diverse client base of hospitals, GPs, and midwife practices and potential global partnerships.