Target Audience Focus CertifiNOW's specialization in PMI certification training for professionals and consultants presents a strong opportunity to partner with corporate training departments and organizations seeking to upskill employees in project management certification programs.

Complementary Offerings Offering professional development units for existing project managers positions CertifiNOW as a potential provider for ongoing corporate training and certification renewal needs, enabling expansion into enterprise accounts.

Digital Marketing Potential With a tech stack featuring Google Analytics and advertising platforms like Microsoft and Bing Ads, there is relevant scope to enhance online visibility and lead generation through targeted digital campaigns aimed at professionals seeking certification.

Competitive Positioning Compared to larger online education platforms like Udemy and Coursera, CertifiNOW can leverage its niche focus on certification and professional development for targeted sales strategies aimed at organizations and individual professionals committed to career advancement.

Market Expansion Given the company's location in the Atlanta Metro and small team size, there potentially exists an opportunity to develop regional partnerships with local businesses and industry associations to accelerate growth in the professional training sector.