Cloud leadership CRA positions itself as the largest provider of cloud services in the Czech Republic, presenting an opportunity to discuss expanded cloud migration, hybrid cloud offerings, data residency, and managed cloud security services to both current and prospective clients.

Edge data strategy The launch of an edge data center in Cukrák highlights proximity-based computing capabilities. Use this to target customers with latency-sensitive workloads, IoT deployments, and bandwidth optimization needs across the Czech market.

IoT & LoRa Owning the most extensive LoRaWAN network coverage signals strong capabilities in IoT connectivity, device management, and smart solutions. This can drive value propositions around scalable IoT deployments, asset tracking, and smart city initiatives.

Broadcast to IT CRA’s heritage in broadcasting combined with modern IT and cybersecurity services presents cross-sell opportunities to media, education, and public sector clients seeking reliable broadcasting, OTT, and hybrid IT solutions.

Security focus With a stated emphasis on high-quality cybersecurity services, there is a path to upsell advanced threat detection, cloud security, compliance, and managed security services to mid-market enterprises seeking robust digital risk management.