Market Niche Expertise CET Color specializes in innovative UV printing solutions with a diversified product portfolio including flatbed, hybrid, roll-to-roll, and packaging printers, positioning them as a go-to provider for clients seeking tailored printing technologies.

Established Industry Presence With a 25-year legacy and consistent regional sales team expansions, CET Color demonstrates strong market stability and growth potential, making them a reliable partner for businesses looking to upgrade or diversify their printing capabilities.

Financial Stability Generating between $25 million and $50 million in revenue, CET Color shows solid financial health, presenting an opportunity for upselling premium equipment, services, or expansion partnerships within the printing industry.

Sales Expansion Focus Recent hires of regional sales representatives across key territories suggest that the company actively seeks to deepen its market reach, which offers potential for targeted outreach to expand customer base and boost revenue.

Technology Adoption Utilizing a modern tech stack including WordPress, JSON-LD, and module federation, CET Color emphasizes digital engagement and innovative solutions, which can be leveraged to develop tailored digital marketing and sales strategies.