Channel Growth Leverage CET Color's existing dealer network, including Metro Repro, to expand through adding authorized dealers in underserved regions and new verticals such as packaging and signage. Build joint go-to-market programs and incentives to accelerate hardware sales and recurring service contracts.

Packaging Opportunity CET Color’s UV packaging printers position the company to target packaging manufacturers, label printers, and POP/display shops that need durable UV solutions for rigid substrates. Propose bundled configurations with comprehensive service and consumables to win larger, higher-margin deals.

Regional Growth The history of regional sales hires suggests capacity for broader geographic coverage. Prioritize recruiting or partnering in missing regions (for example Southeast and Midwest) to shorten sales cycles and improve bid win rates.

Service Upsell Strengthen recurring revenue by expanding service agreements, remote monitoring, training, and consumables programs alongside hardware sales. Use the trust built by a 25 year legacy to upsell ongoing support that reduces downtime for customers.

Digital Lead Gen Capitalize on CET Color’s tech-forward stack to attract buyers with targeted content, webinars, and case studies focused on high-value segments like packaging and signage. Develop a content-led outreach plan to feed the dealer network with qualified leads and accelerate conversions.