Innovative Product Portfolio EFI offers a wide range of digital imaging products for signage, packaging, textiles, and personalized documents, including printers, inks, and workflow solutions. This diverse product portfolio presents sales opportunities to cater to various industry needs.
Recent Technology Upgrades EFI has recently invested in new equipment and technology such as the Fiery color server technology, ProGraphics+ Series LED inks, and advanced printers. Sales representatives can leverage these upgrades to engage existing customers for product upgrades and attract new clients seeking cutting-edge solutions.
Collaborative Partnerships EFI has integrated with companies like Packsize International and sold assets to Prismaflex International SA, showcasing a collaborative approach. Expanding on these partnerships can lead to joint marketing efforts and bundled product offerings that can boost sales and market presence.
Key Personnel Changes EFI appointed Lee Lucas as CEO, indicating a strategic leadership change. Sales teams can leverage this as an opportunity to establish new relationships, pitch new ideas, and align product offerings with the vision of the new leadership.
Competitive Landscape and Market Trends Compared to other companies like JDA Software, Infor, and Oracle, EFI stands out for its innovative solutions and recent advancements. Sales professionals can use this positioning to emphasize EFI's competitive edge and technological advancements to attract customers looking for future-proof printing solutions.
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