Insights

Global E-Commerce Reach Chain Reaction Cycles has established a strong international presence, selling to over 70 countries in 10 languages and 14 currencies, indicating a significant opportunity for targeted marketing and localized product offerings.

Seasonal Promotions The company's aggressive Black Friday campaigns with discounts up to 60 percent suggest that personalized, early promotional deals could drive increased sales volumes and customer engagement during peak shopping periods.

Market Restructuring Recent office closures in Belfast and layoffs indicate ongoing operational adjustments, which could open opportunities for B2B solutions that improve efficiency, support remote work, or assist with market expansion strategies.

Diverse Sports Focus With offerings spanning cycling, running, and swimming, there is a broad customer base that could benefit from specialized product bundles or cross-promotional campaigns across multiple sports categories.

Technology Stack Using a range of digital tools such as TrustArc and Web Vitals, Chain Reaction Cycles emphasizes its digital presence and customer experience, presenting avenues for auxiliary technology partnerships to improve site performance, compliance, or personalization.

Similar companies to Chain Reaction Cycles

Chain Reaction Cycles Tech Stack

Chain Reaction Cycles uses 8 technology products and services including AdRoll, Open Graph, TrustArc, and more. Explore Chain Reaction Cycles's tech stack below.

  • AdRoll
    Advertising
  • Open Graph
    Content Management System
  • TrustArc
    Cookie Compliance
  • Web Vitals
    Javascript Libraries
  • Swiper
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Video.js
    Javascript Libraries
  • Radix UI
    UI Frameworks

Media & News

Chain Reaction Cycles's Email Address Formats

Chain Reaction Cycles uses at least 1 format(s):
Chain Reaction Cycles Email FormatsExamplePercentage
First.Last@chainreactioncycles.comJohn.Doe@chainreactioncycles.com
91%
F.Last@chainreactioncycles.comJ.Doe@chainreactioncycles.com
5%
LastFir@chainreactioncycles.comDoeJoh@chainreactioncycles.com
3%
Last.First@chainreactioncycles.comDoe.John@chainreactioncycles.com
1%

Frequently Asked Questions

Where is Chain Reaction Cycles's headquarters located?

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Chain Reaction Cycles's main headquarters is located at 5 Trench Road Newtownabbey, Northern Ireland bt36 4ty United Kingdom. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is Chain Reaction Cycles's phone number?

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You can contact Chain Reaction Cycles's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Chain Reaction Cycles's official website and social media links?

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Chain Reaction Cycles's official website is chainreactioncycles.com and has social profiles on LinkedIn.

How much revenue does Chain Reaction Cycles generate?

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As of February 2026, Chain Reaction Cycles's annual revenue is estimated to be $550K.

What is Chain Reaction Cycles's SIC code NAICS code?

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Chain Reaction Cycles's SIC code is 5941 - Sporting Goods Stores and Bicycle Shops NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Chain Reaction Cycles have currently?

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As of February 2026, Chain Reaction Cycles has approximately 118 employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: T. B.Chief Financial Officer: N. J.Head Of Sales And Service Manager: Z. C.. Explore Chain Reaction Cycles's employee directory with LeadIQ.

What industry does Chain Reaction Cycles belong to?

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Chain Reaction Cycles operates in the Sporting Goods Manufacturing industry.

What technology does Chain Reaction Cycles use?

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Chain Reaction Cycles's tech stack includes AdRollOpen GraphTrustArcWeb VitalsSwiperMoment.jsVideo.jsRadix UI.

What is Chain Reaction Cycles's email format?

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Chain Reaction Cycles's email format typically follows the pattern of First.Last@chainreactioncycles.com. Find more Chain Reaction Cycles email formats with LeadIQ.

When was Chain Reaction Cycles founded?

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Chain Reaction Cycles was founded in 1985.

Chain Reaction Cycles

Sporting Goods ManufacturingNorthern Ireland, United Kingdom51-200 Employees

We are passionate about everything we do and driven by our winning teams, who value the unique strengths we each bring. We will encourage you to be who you want to be, to achieve your best and work together to achieve our company goals. 

From a small family run business that started in 1985, we’re there for every turn of the pedal, for every cyclist around the world! We started as a small bike shop in Ballynure, Northern Ireland and we went online in 2000 with the launch of Chainreactioncycles.com. In 2016, we merged with Wiggle and are now a global leader in the online retail of equipment for cycling, running and swimming, selling to over 70 countries, in 10 languages and 14 currencies.

We have offices based in Portsmouth, Belfast and Edinburgh, and our distribution centre is based in Wolverhampton. 

We are always looking for great talent to join our team, so whether you’re a beginner or an expert, a sports enthusiast, or an excel expert, a people manager or an analyst, we have a place for you! There’s a place for everyone in our winning team! 

You won’t just be joining the WiggleCR family, we’re part of something bigger. We are now proud members of the Signa Sports United family!

For your chance to join the winning team and be part of our success story contact our Talent Team at Jobs@Wigglecrc.com

Section iconCompany Overview

Headquarters
5 Trench Road Newtownabbey, Northern Ireland bt36 4ty United Kingdom
Phone number
SIC Code
5941 - Sporting Goods Stores and Bicycle Shops
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1985
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction Cycles's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Chain Reaction Cycles's revenue is estimated to be in the range of $1M$10M

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