Chalice AI

Advertising ServicesNew York, United States51-200 Employees

Chalice AI is a Brooklyn, New York-based company in the Advertising Services industry with 51-200 employees. It provides AI-driven software that integrates with a DSP to automate and optimize ad buys, delivering outcomes tailored to a brand by applying custom algorithms and real-time decisioning over data and analytics. The platform emphasizes using the client's data and preferred measurement partners, and allows either the client's data science team to work with Chalice or for Chalice data scientists to operate the technology, with the AI remaining under the client's control. It does not build its own DSP but offers technology to autonomously steer the client's DSP, aiming to improve productivity and outcomes such as customer value, brand lift, incremental sales, or profitability. Recent developments include partnerships with Equativ, LiveRamp, Bayer, and other firms, and the company works with a range of data and advertising technology partners, reflecting active growth in the ad tech space.

Sign up for free to view info

Email Format Employee directory