Targeted coaching There is an opportunity to upsell premium tutoring and coaching packages to Speech & Debate students and coaches, leveraging Champion Briefs’ existing network of award-winning educators to increase average order value and retention.

Camp expansion The two-week Champion Briefs Institute summer camps in Ft. Lauderdale and Dallas present cross-sell potential with private tutoring and online resources, plus geographic expansion opportunities to adjacent markets with high debate activity.

Online platform upsell MyDebateTeam offers a free platform with multiple features; there is potential to monetize through premium modules, enhanced file sharing, analytics, or sponsorships to boost recurring revenue from debate teams.

Small-business leverage With sub-$1M revenue and a lean team, partnerships with larger education platforms or content marketplaces could scale customer acquisition, extend reach, and diversify revenue streams while maintaining unit economics.

Data-driven marketing Existing tech stack utilities such as Google Analytics, Tag Manager, Mixpanel and ads indicate readiness for funnel optimization; selling services around analytics-backed performance insights and campaign management could attract coaches and schools seeking measurable results.