Outside General Counsel Target mid-size Southern California and Pacific Rim businesses that need accessible in-house style legal support. Chang & Cote positions as outside general counsel offering cost-efficient, integrated corporate and transactional services to small to medium sized enterprises.

Full Service Value Leverage the combination of corporate, transactional, and litigation capabilities to upsell bundled services. Emphasize big firm quality at small firm rates to attract clients seeking comprehensive legal coverage without onboarding multiple firms.

Regional & China Link Highlight cross-border capabilities between Los Angeles area and Tianjin, enabling support for clients with US-China operations, supply chains, or expansion plans. Position as a bridge for companies navigating regulatory and transactional challenges across both regions.

Tech & Accessibility Promote modern tech stack and client-facing tools (Microsoft 365, secure web infrastructure, forms, maps) to reassure efficiency, collaboration, and responsiveness. Use digital marketing and SEO strengths to reach potential clients researching legal partners online.

Growth & Scale Target firms in similar peers to the listed large firms with revenue in the $50M–$100M range or growing regional practices. Offer scalable services, flexible engagement models, and outside GC arrangements to capture companies looking for predictable legal spend as they scale.