Niche Market Focus Change Design Group specializes in high-end residential design and space planning, creating tailored solutions for kitchens, libraries, home offices, and entertainment spaces. This focus presents opportunities to upsell premium custom cabinetry, millwork, and installation services tailored to affluent homeowners seeking personalized and functional living environments.

Local Market Presence Based in Wilmette, Illinois, the company’s geographic focus on the Chicagoland area suggests potential for targeted regional marketing efforts and collaborations with local builders, architects, and real estate firms to expand their project pipeline and brand visibility.

Tech-Enabled Design Utilizing a modern tech stack including Squarespace, Adobe Fonts, and Microsoft 365 indicates openness to digital marketing and efficient project management. This enables opportunities to offer integrated design and collaboration solutions or to leverage digital tools for virtual consultations and remote project oversight.

Small but Growing With a team of 2-10 employees and revenue between one and ten million dollars, the company is in a growth phase. Strategic sales efforts could include premium service packages, expanding service offerings, or introducing new customizable products to increase average project value.

Potential Collaborations Given their custom cabinetry and craftsmanship focus, partnering with high-end furniture brands or home automation companies could enhance their service offerings, appeal to upscale clients, and open new revenue streams in the luxury residential market.