Unique Product Offering CCM's status as the sole Creasing Matrix manufacturer in the USA provides a competitive edge and a unique selling point that can be leveraged to attract customers looking for domestically-made die cutting supplies.

Expansion Opportunity The recent hire of Mark Boutin as the Mid-Atlantic/Northeast Sales Manager indicates CCM's strategic focus on expanding its market reach. Leveraging this new hire can open up opportunities for increasing sales in these regions.

Technology Integration CCM's utilization of technology tools like Prebid, Google Analytics, and Shopify Chat signifies a commitment to enhancing customer engagement and streamlining sales processes. Leveraging these tech solutions can optimize sales strategies.

Competitive Landscape Analysis Analyzing CCM's position against similar companies such as Pamarco and Wilson Manufacturing can provide insights into potential competitive advantages that can be highlighted in sales pitches, helping differentiate CCM's offerings.

Market Niche Focus Given CCM's specialization in die cutting supplies and steel rule die making supplies, targeting niche markets within the packaging and containers manufacturing industry can lead to more tailored sales approaches and increased customer acquisition.