Channel Marketing Group Email Format
Market ResearchNorth Carolina, United States2-10 Employees
Channel Marketing Group is a small market research firm based in Raleigh, North Carolina, offering strategic planning, marketing planning, and market research services to manufacturers, distributors, and manufacturer rep agencies in the construction and industrial trades, with a particular emphasis on the electrical industry. Its work centers on helping clients increase sales by combining channel-level insights with an understanding of corporate culture to generate practical, demand-focused ideas. The firm operates within the market research space, with specialties spanning channel development, distributor programs, and assessments of market potential. Through its services, it supports clients seeking to optimize performance across distribution networks and marketing activities. Channel Marketing Group also runs the ElectricalTrends industry blog to share sector insights. In 2023, the company launched its Q1 Pulse of Lighting study, illustrating a concrete example of its market research activities.