Niche Expertise Leverage CMG's specialized focus in channel development and marketing plans for manufacturers, distributors, and electrical industry players to target clients seeking expertise in channel optimization and demand creation.

Market Evidence Capitalize on CMG's Pulse of Lighting studies and industry blogs to position offerings around market insights, voice of customer, and data-driven strategies that appeal to manufacturers aiming to gauge market potential and share.

Strategic Partnerships Explore cross-sell opportunities with industry groups and media partners CMG has engaged with, such as NEMRA and electrical trade press, to expand reach and co-create advisory council programs for clients.

Tech Enablement Highlight CMG’s tech stack and digital marketing capabilities (WordPress, eMarketing, e-commerce platforms) to offer clients integrated marketing plans that combine digital demand generation with channel programs.

Growth Potential Target small to mid-sized electrical and industrial manufacturers seeking scalable channel development, distributor programs, and voice-of-customer initiatives to boost market share and sales efficiency.