Channel Expertise CMG specializes in channel development for the electrical industry, offering strategic planning, distributor programs, and voice of customer research to help manufacturers and distributors optimize sales performance and market share.

Syndicated Opportunity With the Pulse of Lighting study and ElectricalTrends blog, CMG can package syndicated market research and thought leadership into client-ready offerings, while also delivering custom market intelligence and advisory services to electrical brands.

Digital Marketing CMG’s eMarketing strategies and incentives development enable digital demand generation for manufacturers seeking stronger channel performance, providing ongoing analytics and optimization supported by their data tools.

Flexible Capacity As a lean, growth-oriented firm, CMG can offer scoped, retainer-based engagements suitable for SMB manufacturers and distributors, enabling rapid deployment without heavy overhead while expanding services over time.

Regional Reach Rooted in Raleigh with national scope, CMG can support regional distributor programs and recruiter networks while leveraging partnerships with industry groups such as NEMRA to expand adoption across markets.