Industry Expertise Channel Marketing Group's deep specialization in the electrical and industrial trades positions it as a valuable partner for manufacturers and distributors seeking targeted market insights and demand creation strategies within these sectors.

Recent Market Engagements The company's recent initiatives, including launching the Q1 Pulse of Lighting study and forming key industry partnerships like NEMRA, indicate active engagement and opportunities to align sales efforts with surge areas in lighting and electrical market sentiment.

Innovative Research Initiatives Their focus on industry research such as the Pulse of Lighting study suggests potential opportunities to offer complementary market intelligence solutions or expand existing research services to clients seeking data-driven decision making.

Digital Presence & Outreach With recently launched websites and an industry blog, Channel Marketing Group demonstrates a strong digital footprint and content marketing potential that can be leveraged for inbound lead generation and targeted outreach to electrical industry decision-makers.

Collaborative Alliances Partnerships like those with NEMRA and industry veterans in leadership roles showcase a network and credibility base that can be tapped into for joint ventures, consulting opportunities, or industry-specific event sponsorships to expand sales channels.