Commercial focus Target Charger Commercial Flooring for high-volume contract opportunities in office parks, hotels, and retail centers where their specialization in ceramic tile and stones aligns with commercial buildouts.

Mid-market potential With revenue in the 10 to 25 million range and 11-50 employees, position Charger as a mid-market flooring partner for regional developers and construction firms seeking reliable installation expertise without the complexity of large national contracts.

Expansion readiness Emphasize scalable capacity and project management capabilities to win larger commercial projects, while showcasing a track record in commercial installations to reduce buyer risk.

Tech efficiency Leverage their tech stack and digital security posture as a selling point to prospects prioritizing modern, efficient project delivery, digital reporting, and secure data handling.

Competitive positioning Differentiate from peers by highlighting generations-long experience in tile and stone installation, local Nashville presence, and focused customer satisfaction to win in competitive bids against larger national players.