US Expansion Forbo's US footprint is expanding with a Hazleton production facility and a $40M Flotex plant, enabling near-term opportunities with U.S. manufacturers, warehouses, and logistics operators seeking reliable, design-forward flooring and integrated movement systems. Engage regional distributors and end users with localized supply and faster delivery.

Sustainable Vinyl Growth Launch of Sphera Elite b+ signals a strategic push into sustainable vinyl flooring. Target projects prioritizing low emissions, recyclability, and lifecycle performance in commercial and residential spaces, highlighting durability, design flexibility, and relevant certifications to win bids.

Executive Transitions Leadership changes in Movement Systems and a new CFO appointment may shift procurement priorities. Use this window to introduce refreshed value propositions, emphasize continuity of supply, and align with evolving strategies for flooring and automation-driven movement solutions.

Design Showroom Forbo's Clerkenwell Design Week presence and EC1 showroom activity show a design-led approach. Engage architects, designers, and specifiers early with tailored samples, design-focused campaigns, and events to influence project specifications.

Industrial Focus Forbo combines flooring and movement systems to optimize production lines and parcel sorting. Target manufacturing plants, distribution centers, and e-commerce fulfillment hubs with integrated flooring and material-handling solutions that emphasize durability and total cost of ownership.