Leadership Transition The pending retirement of long-time CEO Susan Lavenski in July 2026 presents an opportunity to position the firm as a trusted partner for leadership and succession communications, brand strategy continuity, and transition messaging to clients and stakeholders.

Growth Avenues Revenue in the 50 to 100 million range and a mid-sized employee base (11-50) indicate scale with room to upsell integrated services such as advanced digital media, analytics, and CRM-driven campaigns to existing clients while pursuing new branding and digital transformation projects.

Integrated Capabilities CRA combines strategy, creative, digital, and media into a unified offering. This presents cross-selling potential for clients seeking end-to-end campaigns, including data-driven targeting, performance marketing, and omnichannel brand experiences.

Technology Stack With tools like HubSpot, LinkedIn Ads, Microsoft 365, Azure, and Piwik PRO, there are opportunities to propose enhanced marketing automation, CRM optimization, advanced analytics, and privacy-compliant data insights to current and prospective clients.

Talent and Partnerships Recent hires and collaborations (e.g., digital media strategist addition and CCWA initiatives) signal a strategy to strengthen capabilities and industry partnerships, opening doors for joint ventures, training programs for clients, and expanded services in talent recruitment marketing and employer branding.