Digital Presence With a WordPress site and visible use of SEO tools like Google Search Console, there is a clear opportunity to optimize online visibility, improve content strategy, and expand online sales or inquiries from regional customers.

Ecommerce Expansion The business can grow beyond local foot traffic by expanding its online catalog and enabling wholesale or B2B ordering, leveraging existing tech stack to streamline payments, pricing, and fulfillment.

Niche Positioning As a small Charleston-based retailer in architectural glass and arts materials, positioning as a local specialist for bespoke glass art supplies can differentiate from larger glass distributors.

Local Partnerships Target nearby architecture firms, design studios, galleries, universities, and craft schools for partnerships, sponsored workshops, and bundled product offerings to build a steady pipeline.

Lean Ops With a lean team, adopting lightweight CRM, order management, and automation can improve fulfillment accuracy and customer service while enabling scalable growth.