Strong Market Presence Charmed Aroma has a significant international ecommerce footprint with global shipping to markets including Canada, the USA, Australia, the UK, and Europe, complemented by 28 retail locations in Canada. This diversified channel strategy presents opportunities to expand omnichannel sales efforts and develop targeted marketing campaigns for different regions.

Innovative Product Line The company's unique offering of candles and bath bombs with surprise jewelry inside, including themed products like the Game of Thrones Dragon Egg Ring Candle, suggests a focus on limited editions and licensed collaborations that resonate with enthusiasts and collectors, providing a pathway for premium product upselling and exclusive partnerships.

Digital Engagement With over one million followers and a strong ecommerce platform supported by advanced tech tools like AWS and Google Workspace, there are opportunities to leverage digital marketing, influencer collaborations, and social media campaigns to increase sales conversions and customer loyalty.

Operational Consolidation Recent closures of physical stores in Sault Ste. Marie signal a strategic shift or consolidation effort—this focus on core locations and online growth can be leveraged to optimize supply chain and improve margins through e-commerce expansion and digital marketing initiatives.

Revenue Growth Potential Currently generating between 10 to 25 million dollars in revenue with a relatively lean team, Charmed Aroma has opportunities to scale by expanding product lines, entering new markets, or enhancing cross-sell and subscription bundles, especially given its innovative product offerings and existing customer base.