Expanding program offerings Charter College recently launched a Heating, Ventilation, Air Conditioning & Refrigeration (HVACR) program at its Lacey campus, showcasing a strategic move into technical training. This expansion presents an opportunity to target individuals interested in skilled trades and vocational education.

Experienced leadership recruitment The appointment of Paul Dilger as the president of Charter College's Oxnard campus indicates a focus on strengthening leadership. Leveraging this high-profile hire, sales teams could explore partnerships or collaborations with businesses seeking skilled professionals in the region.

Tech-savvy education approach With a tech stack including platforms like theTradeDesk and TikTok Pixel, Charter College demonstrates a commitment to innovative teaching methods. This tech-forward approach opens avenues for engaging with prospective students interested in cutting-edge technology training.

Revenue potential in career-focused education As a revenue-generating business within the range of $100M - 1B, Charter College's focus on career training programs presents a lucrative market for sales teams. By aligning offerings with the demands of the job market, there is potential to tap into a financially viable sector.

Competitive landscape analysis By benchmarking against similar companies in the higher education industry like Harris School of Business and SAE Institute, Charter College can identify market gaps and unique selling points. Sales strategies can be tailored based on the analysis to differentiate and capture market share.