Sustainability Focus Charter Hall Group has a strong sustainability focus, evident through its launch of the 'goodness with Less' campaign and the hiring of a national sustainability operations manager. This emphasis on sustainability can be leveraged as a selling point to environmentally conscious investors and businesses looking for socially responsible investment opportunities.

Strategic Partnerships The recent partnership between Charter Hall Group and Western Sydney International Airport presents a significant sales opportunity. This joint venture to deliver a new business precinct showcases Charter Hall's capability to engage in strategic collaborations, offering potential clients the prospect of innovative and mutually beneficial partnerships for property development projects.

Expanded Capabilities Charter Hall Group's investment in a hotel REIT and extension of fund management capabilities through Paradice Investment Management (PIM) represent an expansion of its portfolio offerings. This diversification allows sales development representatives to present a wider range of investment opportunities to clients seeking exposure to different asset classes within the real estate sector.

Experienced Leadership With the appointment of Anastasia Clarke as Chief Financial Officer and the hire of a national sustainability operations manager, Charter Hall Group demonstrates a commitment to assembling a talented leadership team. Highlighting the expertise and experience of key personnel can instill confidence in potential clients, showcasing Charter Hall as a stable and well-managed investment partner.

Market Performance Despite recent leadership changes, Charter Hall Group continues to deliver strong financial performance, as evidenced by a total return of approximately 11.5% p.a. since its IPO in 2006. Sales professionals can use this track record of consistent returns to position Charter Hall as a reliable and lucrative investment option for clients seeking stable long-term growth in their portfolios.