Premium Brand Partnerships Leverage Charton Hobbs established role as ambassador of premium wines and spirits in Canada to upsell high-end portfolios to national retailers, hospitality groups, and liquor boards seeking curated premium brands.

Expanding Moët Hennessy Tie‑ups capitalize on the proven expansion in Moët Hennessy collaborations; target additional exclusive collections and cross‑sell opportunities with hotels, fine dining networks, and boutique retailers seeking champagne and luxury label exclusives.

Canadian Market Footprint With a long history and broad Canadian presence, position as a gateway for international producers to access provincial boards, large distributors, and national chains, offering turnkey market entry and co‑branding opportunities.

Portfolio Growth Upsell Given one of the most comprehensive wine and spirits portfolios in Canada, identify gaps or adjacent categories (seasonal releases, limited editions) for cross‑selling to existing hospitality networks and consumer tasting programs.

Tech‑Driven Enablement Utilize the tech stack (Salesforce, iCIMS, Azure analytics) to target prospects with data‑driven outreach, tailor-enabled proposals, and account‑based marketing to liquor boards and major retailers seeking efficient onboarding and performance tracking.