Community Engagement Check City’s strong community involvement, exemplified by partnerships like the collaboration with Three Square Food Bank, presents an opportunity to position financial services that support local giving and community development efforts, appealing to customers who value corporate social responsibility.

Award Recognition Receiving the Activa Award for community service indicates a reputable brand image and customer trust, creating a favorable environment for promoting additional financial products and services that enhance customer loyalty and brand affinity.

Digital Expansion The company’s investment in digital marketing tools such as WordPress, FingerprintJS, and MouseFlow demonstrates a focus on enhancing user experience, which can be leveraged to offer digital financial solutions, online lending, or innovative fintech integrations tailored for tech-savvy consumers.

Cybersecurity Challenges Recent ransomware attack highlights the importance of robust cybersecurity solutions, an avenue to propose managed security services, risk mitigation tools, and secure digital transaction platforms to reinforce Check City’s trustworthiness and protect customer data.

Growth Potential Operating with over 70 locations and a revenue between 100 million and 1 billion dollars, Check City is positioned for expansion into underserved markets or new financial product lines such as payday advances or personalized financial planning, which can drive new sales channels.