LendUp

Financial ServicesCalifornia, United States11-50 Employees

LendUp is a fintech company operating in the financial services sector, based in Oakland, California, and founded in 2012. It offers mobile-first credit and savings products for consumers and aims to protect users from deceptive lending practices. The company emphasizes a data-driven approach and develops its technology in-house, pursuing underwriting that goes beyond traditional credit scores to address income volatility and financial instability in the United States.

Its target market comprises U.S. consumers seeking accessible financial services and tools to improve financial health, including those affected by income fluctuation. Within the broader financial services landscape, LendUp positions itself as an alternative provider of credit that applies broader indicators of repayment capacity rather than relying solely on conventional credit metrics. The organization is small to mid-sized and operates from Oakland.

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