Expansion opportunities Chelsea Piers is actively expanding with new locations and facilities in Manhattan, including a planned Pier 60 swim facility and youth swim programs, signaling ongoing capacity growth and cross-selling opportunities across fitness, sports, and youth programs.

Strategic partnerships Recent and ongoing partnerships with brands and organizations (Ample Hills Creamery, VICI Properties, Hudson Square BID, Fort Greene Park) create openings for co-marketing, sponsorships, exclusive experiences, and bundled offerings that can drive incremental revenue.

Integrated experiences A diverse portfolio spanning golf, fitness, ice rinks, bowling, sailing, event centers, and live entertainment suggests upsell potential through bundled memberships, loyalty programs, and cross-venue promotions to increase per-guest spend.

Youth and community focus Investment in youth programs and gymnastics, soccer, basketball facilities, plus community outreach through run clubs, indicates opportunities to sell corporate wellness programs, school partnerships, and youth camp packages.

Brand and tech leverage A broad tech stack (Salesforce, HubSpot, Segment, Active Directory, etc.) supports CRM-driven marketing, personalized offers, and data-backed sales plays to target corporate clients, sponsors, and local businesses for events, memberships, and sponsorships.