Premium Market Niche Cherished Images specializes in fine art portrait photography for newborns, maternity, children, and families, appealing to clients seeking high-quality, heirloom-quality photography, which presents opportunities to target high-income demographics and luxury gift markets.

Award-Winning Credibility The company’s recognition as the 2020 Professional Photographer of the Year in Idaho enhances its credibility and can be leveraged to attract clientele seeking top-tier, award-winning photographers for special portrait sessions.

Boutique Experience Operating in a boutique studio environment offers a personalized, high-touch experience that can justify premium pricing and foster client loyalty, encouraging repeat business and referrals among affluent families seeking exclusive portrait art.

Expanding Client Base While current revenue is modest, the company’s unique style and award recognition position it well to attract new customers through targeted marketing, especially with digital channels, in a niche market underserved by larger, impersonal studios.

Technology Utilization Using industry-standard tools like Google Analytics and SEO strategies, Cherished Images has the potential to enhance its online visibility and reach wider audiences, creating opportunities for growth in both local and national markets through optimized digital marketing.