Diverse Customer Base Cherokee Janitorial Supply serves a wide range of sectors including healthcare, education, hospitality, and industrial facilities, offering multiple opportunities to cross-sell and expand product offerings tailored to each industry’s specific needs.

Strategic Partner Focus Their goal to move beyond transactional relationships suggests an openness to offering value-added services such as consulting, training, or customized solutions, which can foster long-term client loyalty and additional revenue streams.

Technological Adoption Utilizing modern tech such as cloud infrastructure and review management tools indicates the company’s openness to digital engagement and e-commerce channels, opening avenues for online marketing and sales growth.

Market Niche Positioning Positioned as a regional distributor with a focus on safety, cleaning, and office supplies, Cherokee can leverage personalized service to compete against larger rivals by emphasizing local expertise and responsiveness to customer needs.

Growth Potential With revenues between $1M and $10M and a relatively small team, there are opportunities for sales expansion through technology upgrades, new product lines, or strategic partnerships to accelerate revenue growth and market penetration.