Insights

Leadership Transition Cherry Central recently appointed Helena Beckett as President and CEO effective April 13 2026, with the outgoing CEO Melanie LaPerriere retiring April 30 2026. This leadership change presents a timely opportunity to engage for strategic partnerships, new product collaborations, and refreshed value propositions aligned with the new leadership’s priorities.

Product Diversification The company positions itself beyond cherries, with products spanning red tart cherries apples blueberries cranberries strawberries pomegranate arils and asparagus, plus dried frozen and canned formats. This breadth supports cross-sell opportunities across multiple fruit categories and potential co-pack or private-label deals with diverse retailers and food manufacturers.

Expansion Readiness Active distribution internationally and a history of developing branded lines such as fruitHaven and Indian Summer juice products indicate readiness for channel expansion, including e-commerce, private label programs, and new regional partnerships in North America and beyond.

Growth Profile Reported revenue range of 10–25 million with a multi-product portfolio and cooperative model suggests scalable production and supply capabilities, inviting conversations around demand planning, capacity, and premium ingredients for high-margin product lines.

Digital & Brand Presence The tech stack shows engagement through WordPress, social media pixel usage, YouTube, and online distribution via Amazon for fruitHaven brands, signaling opportunities for digital sales enablement, co-marketing partnerships, and analytics-driven sales campaigns.

Cherry Central Tech Stack

Cherry Central uses 8 technology products and services including Google Analytics Enhanced eCommerce, RSS, Open Graph, and more. Explore Cherry Central's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • oEmbed
    Dev Tools
  • Font Awesome
    Font Scripts
  • Polyfill
    Javascript Libraries
  • Priority Hints
    Performance
  • HTTP/3
    Web & Portal Technology

Cherry Central's Email Address Formats

Cherry Central uses at least 1 format(s):
Cherry Central Email FormatsExamplePercentage
FLast@cherrycentral.comJDoe@cherrycentral.com
88%
FirstLast@cherrycentral.comJohnDoe@cherrycentral.com
6%
First.Last@cherrycentral.comJohn.Doe@cherrycentral.com
5%
FirstLa@cherrycentral.comJohnDo@cherrycentral.com
1%

Frequently Asked Questions

What is Cherry Central's phone number?

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You can contact Cherry Central's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cherry Central's official website and social media links?

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Cherry Central's official website is cherrycentral.com and has social profiles on LinkedIn.

How much revenue does Cherry Central generate?

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As of July 2026, Cherry Central's annual revenue is estimated to be $10M - $25M.

What is Cherry Central's NAICS code?

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Cherry Central's NAICS code is 111 - Crop Production.

How many employees does Cherry Central have currently?

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As of July 2026, Cherry Central has approximately 34 employees across 2 continents, including North AmericaOceania. Key team members include Financial Controller And Chief Information Officer: L. R.Information Technology Director: B. B.Human Resources Benefits Director: R. G.. Explore Cherry Central's employee directory with LeadIQ.

What industry does Cherry Central belong to?

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Cherry Central operates in the Farming industry.

What technology does Cherry Central use?

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Cherry Central's tech stack includes Google Analytics Enhanced eCommerceRSSOpen GraphoEmbedFont AwesomePolyfillPriority HintsHTTP/3.

What is Cherry Central's email format?

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Cherry Central's email format typically follows the pattern of FLast@cherrycentral.com. Find more Cherry Central email formats with LeadIQ.

When was Cherry Central founded?

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Cherry Central was founded in 1973.
Cherry Central logo

Cherry Central

FarmingMichigan, United States11-50 Employees

Cherry Central is a farming cooperative and processor based in Traverse City, Michigan. The organization partners with member cooperatives to grow, harvest, and process a range of fruit and vegetable products, including red tart cherries, apples, blueberries, cranberries, strawberries, pomegranate arils, and asparagus, with operations spanning the United States, Canada, and beyond. Its products are distributed internationally as dried, frozen, canned, and customized offerings, serving manufacturers that require consistently high-quality produce with reliable taste, texture, and appearance.

Established in 1973, Cherry Central positions itself as a leading supplier within the fruit and vegetable sector, focusing on peak-ripe harvests and branded lines such as fruitHaven and Indian Summer. The company serves a diverse set of customers, including major manufacturers seeking steady supply chains and product differentiation, while continually expanding its brand presence and leadership in the red tart cherry category and related produce. Recent leadership changes reflect ongoing governance and strategic development within the cooperative structure.

Section iconCompany Overview

Phone number
NAICS Code
111 - Crop Production
Founded
1973
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Cherry Central's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Cherry Central's revenue is estimated to be in the range of $10M - $25M

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