Insights

Leadership transition High relevance for channel partnerships and contract alignment as new CEO Helena Beckett comes on board in April 2026. Proactively engage to introduce strategic priorities, continuity plans, and potential collaboration opportunities with existing buyers and new retail or foodservice partners.

Expanded product mix Diversified offerings beyond cherries including apples, blueberries, cranberries, strawberries, pomegranate arils and asparagus suggest cross-selling potential across multiple fruit categories to distributors, food manufacturers, and retailers looking for blended fruit solutions.

International reach Distributed internationally with cooperative farms in US, Canada and worldwide, indicating capacity for global supply agreements, private label partnerships, and scalable logistics for multinational brands seeking consistent fruit ingredients.

Mid-market scale Revenue in the $10M–$25M range and 11–50 employees point to mid-market sales strategies achievable via targeted reseller programs, regional food clusters, and strategic alliances with mid-sized co-packers or manufacturers.

Strategic branding Earlier launches of fruitHaven on Amazon and ongoing branding efforts show openness to e-commerce and consumer-facing channels, presenting opportunities to partner on D2C sub-brands, private-label deals, and co-branded product lines.

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Cherry Central Tech Stack

Cherry Central uses 8 technology products and services including Wix, WordPress, CookieYes, and more. Explore Cherry Central's tech stack below.

Cherry Central's Email Address Formats

Cherry Central uses at least 4 email formats:
Cherry Central Email FormatsExamplePercentage
FLast@cherrycentral.comJDoe@cherrycentral.com
88%
FirstLast@cherrycentral.comJohnDoe@cherrycentral.com
6%
First.Last@cherrycentral.comJohn.Doe@cherrycentral.com
5%
FirstLa@cherrycentral.comJohnDo@cherrycentral.com
1%

Frequently Asked Questions

What is Cherry Central's phone number?

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You can contact Cherry Central's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cherry Central's official website and social media links?

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Cherry Central's official website is cherrycentral.com and has social profiles on LinkedIn.

How much revenue does Cherry Central generate?

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As of August 2026, Cherry Central's annual revenue is estimated to be $10M - $25M.

What is Cherry Central's NAICS code?

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Cherry Central's NAICS code is 111 - Crop Production.

How many employees does Cherry Central have currently?

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As of August 2026, Cherry Central has approximately 34 employees across 2 continents, including North America and Oceania. Key team members include Financial Controller And Chief Information Officer: L. R., Information Technology Director: B. B. and Human Resources Benefits Director: R. G. Explore Cherry Central's employee directory with LeadIQ.

What industry does Cherry Central belong to?

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Cherry Central operates in the Farming industry.

What technology does Cherry Central use?

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Cherry Central's tech stack includes Wix, WordPress, CookieYes, Shopify, WooCommerce, Microsoft 365, Google Cloud and WP Engine.

What is Cherry Central's email format?

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Cherry Central's email format typically follows the pattern of FLast@cherrycentral.com. Find more Cherry Central email formats with LeadIQ.

When was Cherry Central founded?

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Cherry Central was founded in 1973.
Cherry Central logo

Cherry Central

FarmingMichigan, United States11-50 Employees

Cherry Central is a farming cooperative and processor based in Traverse City, Michigan. The organization partners with member cooperatives to grow, harvest, and process a range of fruit and vegetable products, including red tart cherries, apples, blueberries, cranberries, strawberries, pomegranate arils, and asparagus, with operations spanning the United States, Canada, and beyond. Its products are distributed internationally as dried, frozen, canned, and customized offerings, serving manufacturers that require consistently high-quality produce with reliable taste, texture, and appearance.

Established in 1973, Cherry Central positions itself as a leading supplier within the fruit and vegetable sector, focusing on peak-ripe harvests and branded lines such as fruitHaven and Indian Summer. The company serves a diverse set of customers, including major manufacturers seeking steady supply chains and product differentiation, while continually expanding its brand presence and leadership in the red tart cherry category and related produce. Recent leadership changes reflect ongoing governance and strategic development within the cooperative structure.

Section iconCompany Overview

Phone number
NAICS Code
111 - Crop Production
Founded
1973
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Cherry Central's revenue is estimated to be in the range of $10M - $25M

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