Wholesale Expansion Position Cherry Hill Winery to regional retailers and hospitality partners by pursuing targeted wholesale accounts in the Willamette Valley and nearby markets. Highlight the winery’s craft, unique terroir, and ability to offer limited allocations and in store tastings that help retailers differentiate their wine lists and create on trend experiences.

Direct to Consumer Leverage the existing WordPress site and Instagram presence to grow direct to consumer sales and wine club enrollments. Propose lightweight e commerce enhancements, email capture, and a simple loyalty program, plus clear calls to action for tasting room visits and shipments to interested customers.

Tourism Partnerships Capitalize on Oregon wine tourism by partnering with nearby tasting rooms, hotels, tour operators, and visitor centers to offer joint experiences. Create package deals that include private tastings, vineyard tours, and seasonal events, and align marketing with local experiences to expand reach and drive foot traffic and online orders.

Brand Collaborations Explore co branded opportunities with local food producers, gift shops, and boutique hotels. Develop private label or limited edition releases tied to local events or seasonal menus, and offer gift baskets or partner promotions that broaden distribution beyond the winery's own channel.

Growth Enablement Given the small team, pursue strategic partnerships with distributors and sales consultants to scale outreach and orders. Implement a lightweight customer relationship management system and outsourced fulfillment to improve efficiency, while preparing branding assets and compliant labeling to support growth across channels.